An Post Irish Book Awards wins triple at the European Sponsorship Association Awards ceremony
February 27, 2020
Demonstrating the diversity of the ESA Awards, the Grand Prix winner was a cultural sponsorship, with the An Post Irish Book Awards recognised by a panel of international experts as the prestigious ESA Sponsorship of the Year, while also winning ‘Best Newcomer (UK & Ireland)’ and ‘Arts and Culture Sponsorship’.Europe’s best and brightest sponsorship campaigns were recognised at the 13th annual ESA Awards ceremony, held this week in London. More than 400 sponsorship and sports marketing leaders came together to celebrate ESA’s mission to unite, inspire and grow the sponsorship industry. With prizes across 30 categories, the 2020 ESA Awards ceremony was the largest in the history of the ESA Awards.The An Post Irish Book Awards celebrate and promote Irish writing to the widest range of readers possible. Each year it brings together a huge community passionate about books – readers, authors, booksellers, publishers and librarians – to recognise the very best of Irish writing talent.
The initiative consists of a range of categories including Novel of the Year, Children’s, Cookery, Crime Fiction, Popular Fiction, Nonfiction, Sports, Irish Language, Short Story, Poetry and Teen and Young Adult. A one-hour highlight television programme featuring the An Post Irish Book Awards is broadcast on RTÉ One every year.
“At An Post, our brand purpose is to act for the common good, to improve the quality of life in Ireland
now and for generations to come. With this in mind, An Post are proud sponsors of the Irish Book
Awards since 2018, and have worked with the collaborative team to bring #ReadersWanted to life to
help more Irish people fall in love with reading.”
outstanding in this field across Europe.”
